on-page SEO

Search engine optimisation, or SEO, can be divided into two broad groups: on-page SEO and off-page SEO. Off-page SEO refers to things like link building and business directory listing, while on-page SEO refers to everything that takes place within the confines of your website.

Advice from Perth-based SEO agency, SPE is that both on and off page SEO are extremely important for law firms looking to increase their organic search engine ranking, this article will focus solely on on page techniques, tips and tricks. Some of these include:

Understand that Google understands synonyms

Search engines are becoming more intelligent and wiser every single year. Previously, you had to fill your website with exact match keywords to appear in the search engine results pages. Fortunately, this is changing.

Search engines can now understand synonyms and similar words. For example, a search for computers will turn up pages about PCs, laptops and a wide range of other computer-related websites. Although these are all about computers, they won’t necessarily contain the word ‘computer’ in their title or meta description. The most important thing is that your information reads accurately and naturally.